Event organization: A to Z to stay up to date on trends
As an event organizer, you are always overwhelmed by upcoming tasks, clients to meet, and folders to complete.
Indeed, this type of job requires good organization, rigor and cold blood.
In addition, as the manager of an event agency, it is important to distinguish yourself from your competitors. Customers are looking for original agencies that know how to renew themselves in order to offer them the best experience possible.
So, if you want to offer the best service possible, you must keep abreast of new trends. This will enable you to respond effectively to your customers.
By staying connected on different modes, you can offer your customers the best on the market. Do not forget to offer training and internships to your employees. They represent you, so they too must be on the lookout for trends.
Unsure on how to keep up to date on what's new? Nesss has concocted this article to guide you.
Browse, surf and browse: the web as a best friend
The internet is a gold mine for new inspiration.
Indeed, we advise you to sail twenty minutes a day on different websites.
It would be nice to read a variety of articles on fashion, design, decoration and food. As an organizer, you will incorporate all these elements into your events, so you need to know the trends in these different areas.
With as little as twenty minutes a day, you'll know the trending dishes of the month, design and trendy decorative moods, and culinary products that are unanimous.
This information will guide you greatly in the design of your events.
They will give you new ideas and you'll be on the lookout for trends.
Here are some examples of magazines:
Fashion : https://www.ellequebec.com/
In addition, if you want to learn more about what's new, you can also visit the Instagram sites of Quebec influencers.
This site compiles all the influencers of Quebec: https://www.influenceurs.quebec/ Hours of discovery!
In addition, the Google Trend site will be extremely useful. It allows you to quickly see the world's latest trends. You can enter keywords related to the event and quickly know what is popular at the moment.
Finally, we invite you to browse Pinterest, Linkedin, or different event blogs.
As far as we are concerned, Nesss frequently publishes articles about what's new to incorporate into your events. Indeed, here is an article that could interest you: http://nesss.ca/blogue/2019/5/5/tendances-evenement-2019
Learn from your experiences and those of your employees.
As the manager of an event agency, knowledge is at your fingertips. Every year, you and your employees set up a variety of events. It's enough for you to remember your good moves.
Remember all that has amazed your guests and redo it, because usually, whatever pleased them will please them again.
In addition, it would be nice to set up weekly meetings in which your employees can talk about their successes and news they discovered during their research on the web.
As a group, you will succeed in finding brilliant and original ideas!
Do not be afraid to discover
Take a few moments a year to visit in person or on the web events made by your competition.
Analyze and take the time to discover their good moves.
This will certainly inspire you to conceptualize new ideas. Take a moment with them, in order to share your respective successes and feed each other in the creation of new concepts. This will also help fuel your network and learn more about the business.
Whether you are an established company or a new business, the advice of your counterparts can be very helpful and inspiring.
Read your newsletters
Several event agencies write newsletters. These allow you to regularly monitor news in the field and to stay up to date on key events not to be missed.
You can easily subscribe to the following newsletters:
Follow the news closely
As an event organizer, you interact regularly with the public and the media.
You must stay up to date on the news. It is important to know hot topics of the hour to stay professional during a meeting and not to mention shocking topics.
Stay tuned for new technologies
Keep learning about new applications and new technologies.
This could be useful for creating a WOW effect during an event.
For example, virtual reality is gaining popularity and is an effective way to sell or promote a product.
Here are two effective magazines to know more about the subject:
All the techniques listed in this article will bring you a lot and they will only take a few minutes of your time.
The important thing is to research every day.
If you want to learn more about events, do not hesitate to contact us or take a tour of our website.
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Written by: Géraldine Saucier