How to seduce millennials with the experiential? (only in french)
La génération des milléniaux, aussi appelée Y, est constituée de tous les consommateurs nés de l’année 1980 à 1999. En tant que directeur d’entreprise, il est important de se pencher sur cette tranche de la population dans le but de lui plaire. En effet, ces jeunes donnent une importance aux valeurs sociales, pensez simplement à la grève de 2012! Donc, si la cause de votre compagnie les touche, ils seront enclins à y participer avec dynamisme. De plus, grâce à leur présence sur les réseaux sociaux, ces jeunes peuvent facilement devenir des alliés pour votre entreprise. Par conséquent, ils sont facilement poussés à partager leurs expériences sur Facebook et Instagram, ce qui vous offre une possibilité infinie de communication marketing gratuite.
Create a night full of twists
The population of 20 to 35 years is very much identified with brand images and likes to follow trends. These consumers want to feel involved in your company and challenged by your marketing communication.
influencers are the modern leaders of this generation, ubiquitous on the web, they make companies shine. Appealing to this kind of leader could be very beneficial for your company, because it will spread your brand image through different social networks.
Moreover, during your event, it would be advisable to hire a local artist, known by young people, because they will be more inclined to move.
In addition, during an event targeting this age group, bet on scenery that is full of vision, because a multitude of photographic sharing will emerge on social networks. Keep in mind that you want to surprise them!
Place to their creativity
One of the most important values of this generation is expression. They love to divulge their ideas and make themselves heard.
During your evening, try to create activities developing their creative sense, in order to capture their attention. For example, you can put at their disposal a painting and a blank wall on which they can express themselves freely on a theme related to your company.
You can also set up a contest in which participants must submit a slogan idea for your new advertising campaign. The winner could receive a gift package, for example. Millennials like to be involved because they often have a say. They want to feel that their actions make a difference.
Use of technology
New technologies are an integral part of young people's lives. The use of technological art is recommended, as this will capture the attention of the Y. Several options are available to you, such as an interactive mural, virtual reality and projections four walls.
De plus, votre présence sur les réseaux sociaux est primordiale. Faites appel à un gestionaire de communauté dans le but d’avoir une belle présence sur le web.
Use the 5 meaning of your consumer
As business leaders wanting to please this generation, you must give special importance to the use of the senses. Young people crave adventures and discoveries. So innovate! You can make or smell your product and give small gifts, this will mark the evening of your guests.
Donc, en tant que dirigeants d'entreprise, il est primordial de s’attarder à la génération des milléniaux, ceci vous ouvrira plusieurs portes. Pour ce faire, il est conseillé de faire preuve d’originalité et d’efficacité. À la suite de l’événement, envoyez-leur un petit mot de remerciement personnalisé, ces derniers seront enchantés par ce petit geste.
Good luck!
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Written by: Géraldine Saucier
