The use of art in events. (only in french)
The cultural field is vast and filled with tools that will help you improve your evening and, at the same time, the impression that the company or brand has on its customers.
Why use art?
Being creative: As an event organizer, it is important to be innovative. Several ways are available to make your evening memorable. The use of art allows you to push your reception to the limits of the never seen.
Encourage artists: There are a multitude of very creative artists in Quebec who will be able to impress your guests. As cultural or financial planners, artists could be very beneficial to the image of your business. The handling of creativity will set you apart from your competitors.
Create an endearing image, create a mural: artistic works have the precious benefit of conveying messages and emotions, to show the attractive side of your business. Your customers will now connect your business, brand or product to new and exciting emotions. This will add appeal and demonstrate the potential of your organization. Here are the people to contact, MU, they do an exceptional job and their artists, background murals breathtaking: https://c35.qbo.intuit.com/app/expenses
Bold artistic concepts
Here are original ideas that will allow you to transform your receptions through art:
Create your event in an unusual place : For several years now, companies have been constantly looking for unconventional places where they can show off their parties. The use of unusual rooms is gaining more and more popularity as it allows businesses to stand out. For example, last year, a new festival was launched in Montreal, under the Van Horne Viaduct, in Mile End. This shows a good appropriation of the Montreal territory and encourages the development of a place usually neglected. You can easily pick up this idea for your party by using a curious venue as the location of your event. Why not reclaim an old factory, a museum, an old bank, a warehouse, an artist's studio or even a park! Here are some examples of original places to use in the Montreal area.
-Private island: It is possible to rent an island 5 km from Montreal, thanks to the company Navark. You will make a beautiful cruise of 30 minutes, then you will arrive in this oasis. You can visit the following site for more information: http://www.navark.ca/ileprivee.html .
-Museum and gallery: If you are passionate about pictorial art, it might be interesting to rent a room in the Museum of Fine Arts. This gallery offers a panoply of rooms, gathering paintings, sculptures and green roofs. You can take a look at their website: https://www.mnbaq.org/location-de-salles/mariage .
In addition, the Montreal Art Center offers several art galleries to organize an original event. To know more, go to: http://montrealartcenter.com/francais/tenue-devenements-et-location-de-salles/ .
In the same vein, the cultural center Nevers Appart sets up events of all kinds and encourages independent artists. This property even has a saline pool and 10 000 vinyl for a colorful evening! Here is their website: http://www.neverapart.com/about/
A former bank: The Crew Collective Café is a beautiful place, built in the 20 years and located in Old Montreal. This place filled with cachet will not fail to amaze your customers. You can find out from them by visiting the following link: https://crewcollectivecafe.com/fr
Integrate technological art
For several years, technological art has been very popular. Several festivals and cultural centers praise it, such as The Art Film Festival and the Phi Center . Technology opens the door to many types of works that can be created to beautify your event. Wall projections and the use of virtual reality are examples. They have the ability to explain concepts in a captivating way. People will receive your message without realizing it because they will be obsessed with video. This means is a good way to sell the benefits of your company and its products.
Use the staging
A good way to revisit the traditional thematic evening is the creation of a staging! Decorate the evening, dress up, but above all write a speech to your color! Be imaginative! Hire a director to handle everything.
Turn your product into a work of art
If your company specializes in selling products, you could create excitement at your event by hiring a sculptor or painter on site. Your guests will therefore experience extraordinary emotions, because they will have the chance to see a creator in full work. The artist would have the task of recreating your product in question, but in a disconcerting way. Your customers will have the chance to see your product in a completely different way; comic, entertaining, original and rewarding for the company. Think of Dali's lobster clocks and phone, or Duchamp's toilet.
It would be nice to go to this website: http://massivart.ca/ this Quebec company uses artists to set up authentic events. Contact them to help you!
Team Building Event
The use of culture can be very beneficial in team building evenings. This will significantly improve the cohesion between your employees.
Design of a mural: Hire an artist to guide your colleagues in designing a mural. You can create this mural in your workspace. Your employees will have to show team spirit, because it will be necessary to agree on the elements to affix on this painting. This will be a very nice permanent memory that will bring your team together.
Creating a song: You can recruit a songwriter to perform, followed by a songwriting workshop. This activity will allow your employees to compose a little melody together in a relaxing and intoxicating atmosphere. Suzanne Hurtubise, a former student of the Conservatoire Dramatique offers several workshops: http://www.levezlencre.com/votre-animatrice/
Setting up an improvisation evening: For a fun, laugh-filled night, create your own improv event. Hire a coach to come to a workshop on the subject, then choose motivating themes. Let your employees play the actor for an evening! They will love. Guaranteed pleasure! This site offers improvised drama classes: https://www.impromontreal.com/cours.html
Several options are available to you to integrate cultural elements of all kinds in your reception. Encouraging the artistic domain of your community will greatly enhance the image of your company and will amaze your customers. Good luck!
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Written by: Géraldine Saucier
