How to make a good post-mortem after a sponsorship activation
In event organization, it is of utmost importance to conduct a retrospective review of your event in order to highlight its strengths and improve its weaknesses. Achieved when the project has just been completed, the post-mortem stage is the perfect opportunity to measure the success of your event to perfect your bible of do's and don'ts for successful project management. The post-mortem is even more crucial when you want to evaluate the results of a sponsorship, while the performance indicators will allow you to adjust and adapt the partnerships according to the objectives set. Here are some key elements to master the art of post-mortem !
How to do it
The first stage of post-mortem is to choose the place where you will register all observed points, both positive and negative; sheet of paper, notepad, binder, smart phone, iPad, laptop, etc. The important thing is that all the elements to be noted are gathered under the same space to make your reference, list that you will wagon imperatively with you event after event. When organizing the project, after each meeting with the organizing committee, write down all the aspects that made these meetings a success and all those that hindered their effectiveness. During the event, even as you manage the last elements of the organization, take the time to observe and write down what will be copied or banned. Finally, at the stage of post-mortem , conclude your list with the last details; thus, you have already compiled a repertoire of good and bad moves without having forgotten anything. During your future events, this list will become your Bible to act on the errors to be no longer reproduced and you will thus succeed in building your strategic memory as an organizer of events.
Solutions in abundance
By enumerating the elements to be repeated and avoided, you will be able to find solutions to the problems encountered. Once your list has been completed, ask your organizing committee what they liked about the organization and what improvements to make, and then brainstorm solutions for inclusion in the next event. Gather also the targeted sponsors to follow up on the problems encountered. By learning about the experiences of partners during your event, you demonstrate your interest in considering their feedback that will benefit your success. For sustainable solutions to make your events a success, develop a monitoring system to ensure the flawless management of each project undertaken.
Set goals for sponsorship activations
When a sponsor gives you the confidence to proliferate its visibility, it is important to first determine goals to be achieved in order to measure the results at the post-mortem . Indeed, based on statistics collected after your event, it will be easier to prove to sponsors what their investments have yielded and they will be more tempted to repeat their partnership with your agency. Thus, by offering them an accurate portrait of the results obtained following post-mortem You will be able to negotiate with them and tailor your sponsorship program to your common needs.
In short, take the time to do your post-mortem , while it consists of a crucial step to the success of your event organization; it will allow you to improve every project management and sponsorship activation.